VP and Research Director, Forrester Research
In his role as research director, Fred Giron leads a team of Forrester analysts in Asia Pacific that focuses on the digital transformation opportunities for businesses around customer experience. His research team advises CIOs and CMOs and their teams on best practices for digital transformation and innovation. Fred’s personal areas of research focus on how firms can shift their culture and adopt organisational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organisations to become more customer-centric, agile, and innovative in how they embrace change. He is also an expert in tech services and outsourcing trends as well as the underlying market dynamics.