The panel discussion on ‘How are CIOs and CMOs collaborating or competing in a revenue pressured and digitally driven era’ was moderated by Anna Gong, CEO at Perx Technologies. Anna was joined by Andy Tan, CIO at HRDF – Human Resources Development Fund Malaysia, Arif Siddiqui, CIO of Standard Chartered Bank, Jason Heng, Head of IT Strategy & Development at YTL Communications and Suthesh Nathan, VP, Group Technology at Maybank.
The theme for the panel focused on Jake Sorofman (Research VP at Gartner) report that highlighted “Marketing is now responsible for critical customer-facing, revenue-generating systems and applications,” the panel discussed that in a digitally-driven marketplace, successful customer engagement, services innovation and revenue generation are top enterprise priorities. As such, CMOs and CIOs are developing greater synergies to more effectively engage customers, accelerate services innovation, and to equip the enterprise to better adapt to ongoing business and IT transformation. The panel also touched on when marketing spend overlaps with IT spend, how enterprises can better marry the two functions and balance revenue-driving activities with business-enabling infrastructure?