How are CIOs and CMOs collaborating or competing in a revenue pressured and digitally driven era

The panel discussion on ‘How are CIOs and CMOs collaborating or competing in a revenue pressured and digitally driven era’ was moderated by Anna Gong, CEO at Perx Technologies. Anna was joined by Andy Tan, CIO at HRDF – Human Resources Development Fund Malaysia, Arif Siddiqui, CIO of Standard Chartered Bank, Jason Heng, Head of IT Strategy & Development at YTL Communications and Suthesh Nathan, VP, Group Technology at Maybank.

The theme for the panel focused on Jake Sorofman (Research VP at Gartner) report that highlighted “Marketing is now responsible for critical customer-facing, revenue-generating systems and applications,” the panel discussed that in a digitally-driven marketplace, successful customer engagement, services innovation and revenue generation are top enterprise priorities. As such, CMOs and CIOs are developing greater synergies to more effectively engage customers, accelerate services innovation, and to equip the enterprise to better adapt to ongoing business and IT transformation.  The panel also touched on when marketing spend overlaps with IT spend, how enterprises can better marry the two functions and balance revenue-driving activities with business-enabling infrastructure?

X

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a leo quis purus feugiat facilisis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam quis elit tristique, efficitur enim viverra, consequat odio. Duis porta ipsum ut magna dignissim vestibulum. Ut finibus augue nec mi maximus, nec laoreet arcu sagittis. Fusce pellentesque ipsum non lobortis bibendum. Sed consectetur dolor et ligula venenatis facilisis.

http://ohsleaders.com.au/

X

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a leo quis purus feugiat facilisis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam quis elit tristique, efficitur enim viverra, consequat odio. Duis porta ipsum ut magna dignissim vestibulum. Ut finibus augue nec mi maximus, nec laoreet arcu sagittis. Fusce pellentesque ipsum non lobortis bibendum. Sed consectetur dolor et ligula venenatis facilisis.

http://ohsleaders.com.au/

X
x
x
Top of Page